Centricity, LLC dBA ApRecs (“ApRecs” or the “Company”) is committed to protecting the privacy of individuals who visit the Company’s Web sites (“Visitors”), individuals who register to use the Services as defined below (“Customers”), and individuals who register to attend the Company’s corporate events (“Attendees”). This Privacy Statement describes ApRecs’ privacy practices in relation to the use of the Company’s Web sites and the related applications and services offered by ApRecs (the “Services”).

 

1. Web sites covered

This Privacy Statement covers the information practices of Web sites that link to this Privacy Statement, including: aprecs.com, aprecs.net, aprecs.us, aprecs.info, aprecs.mobi, aprecs7.centricityllc.com, agrx.pro, agxconference.com, packercafe.com, growercafe.com  (collectively referred to as “ApRecs’ Web sites” or “the Company’s Web sites”).

ApRecs’ Web sites may contain links to other Web sites. The information practices or the content of such other Web sites is governed by the privacy statements of such other Web sites. The Company encourages you to review the privacy statements of other Web sites to understand their information practices.

 

2. Information collected

When expressing an interest in obtaining additional information about the Services or registering to use the Services, ApRecs requires you to provide the Company with personal contact information, such as name, company name, address, phone number, and email address (“Required Contact Information”). When purchasing the Services, ApRecs may require you to provide the Company with financial qualification and billing information, such as billing name and address, credit card number, and the number of employees within the organization that will be using the Services (“Billing Information”). The Company may also ask you to provide additional information, such as company annual revenues, number of employees, or industry segment (“Optional Information”). Required Contact Information, Billing Information, and Optional Information about Customers are referred to collectively as “Data About ApRecs Customers”, or in the case of Attendees, “Data About ApRecs Attendees”.

As you navigate the Company’s Web sites, ApRecs may also collect information through the use of commonly-used information-gathering tools, such as cookies and Web beacons (“Web Site Navigational Information”). Web Site Navigational Information includes standard information from your Web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on the Company’s Web sites (such as the Web pages viewed and the links clicked).

3. Use of information collected

The Company uses Data About ApRecs Customers to perform the services requested. For example, if you fill out a “Contact” Web form, the Company will use the information provided to contact you about your interest in the Services.

The Company also uses Data About ApRecs Attendees to plan and host corporate events, host online forums and social networks in which event attendees may participate, and to populate online profiles for Attendees on the Company’s Web sites. Additional information on the Company’s privacy practices with respect to Data About ApRecs Attendees may be found in additional privacy statements on the event Web sites, as the case may be.

The Company may also use Data About ApRecs Customers and Data About ApRecs Attendees for marketing purposes. For example, the Company may use information you provide to contact you to further discuss your interest in the Services and to send you information regarding the Company, its affiliates, and its partners, such as information about promotions or events.

ApRecs uses credit card information solely to check the financial qualifications and collect payment from prospective Customers and Attendees.

ApRecs uses Web Site Navigational Information to operate and improve the Company’s Web sites. The Company may also use Web Site Navigational Information alone or in combination with Data About ApRecs Customers and Data About ApRecs Attendees to provide personalized information about the Company.

4. Web Site Navigational Information

Cookies, Web Beacons and IP Addresses
ApRecs uses commonly-used information-gathering tools, such as cookies and Web beacons, to collect information as you navigate the Company’s Web sites (“Web Site Navigational Information”). This section describes the types of Web Site Navigational Information used on the Company’s Web sites and how this information may be used.

Cookies
ApRecs uses cookies to make interactions with the Company’s Web sites easy and meaningful. When you visit one of the Company’s Web sites, ApRecs’ servers send a cookie to your computer. Standing alone, cookies do not personally identify you; they merely recognize your Web browser. Unless you choose to identify yourself to ApRecs, either by responding to a promotional offer, opening an account, or filling out a Web form (such as a “Registration” or a “Contact” or a “Free Trial” Web form), you remain anonymous to the Company.

ApRecs uses cookies that are session-based and persistent-based. Session cookies exist only during one session. They disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer. Please note that if you disable your Web browser’s ability to accept cookies, you will be able to navigate the Company’s Web sites, but you will not be able to successfully use the Services.

The following sets out how ApRecs uses different categories of cookies and your options for managing cookies’ settings:

Type of Cookies Description Managing Settings
Required cookies Required cookies enable you to navigate the Company’s Web sites and use its features, such as accessing secure areas of the Web sites and using ApRecs Services.If you have chosen to identify yourself to ApRecs, the Company uses cookies containing encrypted information to allow the Company to uniquely identify you. Each time you log into the Services, a cookie containing an encrypted, unique identifier that is tied to your account is placed on your browser. These cookies allow the Company to uniquely identify you when you are logged into the Services and to process your online transactions and requests. Because required cookies are essential to operate the Company’s Web sites and the Services, there is no option to opt out of these cookies.
Performance cookies These cookies collect information about how Visitors use our Web site, including which pages visitors go to most often and if they receive error messages from certain pages. These cookies do not collect information that individually identifies a Visitor. All information these cookies collect is aggregated and anonymous. It is only used to improve how the Company’s Web site functions and performs.From time-to-time, ApRecs engages third parties to track and analyze usage and volume statistical information from individuals who visit the Company’s Web sites. ApRecs may also utilize Flash cookies for these purposes.
Functionality cookies Functionality cookies allow the Company’s Web sites to remember information you have entered or choices you make (such as your username, language, or your region) and provide enhanced, more personal features.  These cookies also enable you to optimize your use of ApRecs’ Services after logging in. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize.ApRecs uses local shared objects, also known as Flash cookies, to store your preferences or display content based upon what you view on our Web sites to personalize your visit.
Targeting or Advertising cookies From time-to-time, ApRecs engages third parties to track and analyze usage and volume statistical information from individuals who visit the Company’s Web sites.  ApRecs sometimes uses cookies delivered by third parties to track the performance of Company advertisements.  For example, these cookies remember which browsers have visited the Company’s Web sites. The information provided to third parties does not include personal information, but this information may be re-associated with personal information after the Company receives it.ApRecs also contracts with third-party advertising networks that collect IP addresses and other information from Web beacons (see below) on the Company’s Web sites, from emails, and on third-party Web sites. Ad networks follow your online activities over time by collecting Web Site Navigational Information through automated means, including through the use of cookies. They use this information to provide advertisements about products and services tailored to your interests. You may see these advertisements on other Web sites. This process also helps us manage and track the effectiveness of our marketing efforts.Third parties, with whom the Company partners to provide certain features on our Web sites or to display advertising based upon your Web browsing activity, use Flash cookies to collect and store information.  Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored.

 

Web Beacons
ApRecs uses Web beacons alone or in conjunction with cookies to compile information about Customers and Visitors’ usage of the Company’s Web sites and interaction with emails from the Company. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular Web site tied to the Web beacon, and a description of a Web site tied to the Web beacon. For example, ApRecs may place Web beacons in marketing emails that notify the Company when you click on a link in the email that directs you to one of the Company’s Web sites. ApRecs uses Web beacons to operate and improve the Company’s Web sites and email communications.

IP Addresses
When you visit ApRecs’ Web sites, the Company collects your Internet Protocol (“IP”) addresses to track and aggregate non-personal information. For example, ApRecs uses IP addresses to monitor the regions from which Customers and Visitors navigate the Company’s Web sites.

ApRecs also collects IP addresses from Customers whey they log into the Services as part of the Company’s “Identity Confirmation” and “IP Range Restrictions” security features.

Social Media Features
The Company’s Web sites may use social media features, such as the Twitter ‘tweet’ and or Facebook ‘like’ button (“Social Media Features”). These features may collect your IP address and which page you are visiting on the Company’s Web site, and may set a cookie to enable the feature to function properly. You may be given the option by such Social Media Features to post information about your activities on the Company’s Web site to a profile page of yours that is provided by a third party Social Media network in order to share with others within your network. Social Media Features are either hosted by a third party or hosted directly on the Company’s Web site. Your interactions with these features are governed by the privacy policy of the company providing the relevant Social Media Features.

Do Not Track
Currently, various browsers – including Internet Explorer, Firefox, and Safari – offer a “do not track” or “DNT” option that relies on a technology known as a DNT header, which sends a signal to Web sites’ visited by the user about the user’s browser DNT preference setting. ApRecs does not currently commit to responding to browsers’ DNT signals with respect to the Company’s Web sites, in part, because no common industry standard for DNT has been adopted by industry groups, technology companies or regulators, including no consistent standard of interpreting user intent. ApRecs takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard.

 

5. Public forums, refer a friend, and customer testimonials

ApRecs may provide bulletin boards, blogs, or chat rooms on the Company’s Web sites. Any personal information you choose to submit in such a forum may be read, collected, or used by others who visit these forums, and may be used to send you unsolicited messages. ApRecs is not responsible for the personal information you choose to submit in these forums.

Customers and Visitors may elect to use the Company’s referral program to inform friends about the Company’s Web sites. When using the referral program, the Company requests the friend’s name and email address. ApRecs will automatically send the friend a one-time email inviting him or her to visit the Company’s Web sites. ApRecs does not store this information.

ApRecs posts a list of Customers and testimonials on the Company’s Web sites that contain information such as Customer names and titles. ApRecs obtains the consent of each Customer prior to posting any information on such a list or posting testimonials.

 

6. Sharing of information collected

Service Providers
ApRecs may share Data About ApRecs Customers and Data About ApRecs Attendees with the Company’s contracted service providers so that these service providers can provide services on our behalf. Without limiting the foregoing, ApRecs may also share Data About ApRecs Customers and Data About ApRecs Attendees with the Company’s service providers to ensure the quality of information provided, and with third-party social networking and media Web sites, such as Facebook, for marketing and advertising on those Web sites. Unless described in this Privacy Statement, ApRecs does not share, sell, rent, or trade any information with third parties for their promotional purposes.

ApRecs Affiliates 
The Company may share Data About ApRecs Customers with other companies in order to work with them, including affiliates of the ApRecs corporate group.  For example, the Company may need to share Data About ApRecs Customers for customer relationship management purposes.

Business Partners
From time to time, ApRecs may partner with other companies to jointly offer products or services. If you purchase or specifically express interest in a jointly-offered product or service from ApRecs, the Company may share Data About ApRecs Customers collected in connection with your purchase or expression of interest with our joint promotion partner(s). ApRecs does not control our business partners’ use of the Data About ApRecs Customers we collect, and their use of the information will be in accordance with their own privacy policies. If you do not wish for your information to be shared in this manner, you may opt not to purchase or specifically express interest in a jointly offered product or service.

ApRecs does not share Data About ApRecs Attendees with business partners unless: (1) you specifically opt in to such sharing via an event registration form; or (2) you attend a Company event and allow ApRecs or any of its designees to scan your attendee badge. If you do not wish for your information to be shared in this manner, you may choose not to opt in via event registration forms and elect not to have your badge scanned at Company events.  If you choose to share your information with business partners in the manners described above, your information will be subject to the business partners’ respective privacy statements.

Third Parties
This Privacy Statement sets forth the information ApRecs collects on the Company’s Web sites and the information we share with third parties. ApRecs does not authorize the collection of personal information by third parties through advertising technologies deployed on the Company’s Web sites, nor do we share personal information with any third parties collected from the Company’s Web sites, except as provided in this Privacy Statement. Section 4 of this Privacy Statement, Web Site Navigational Information, specifically addresses the information we collect through cookies and web beacons, and how you can control cookies through your Web browsers.

Billing
ApRecs uses a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use Billing Information except for the sole purpose of credit card processing on the Company’s behalf.

Compelled Disclosure
ApRecs reserves the right to use or disclose information provided if required by law or if the Company reasonably believes that use or disclosure is necessary to protect the Company’s rights and/or to comply with a judicial proceeding, court order, or legal process.

7. International transfer of information collected

The Company primarily stores Data About ApRecs Customers and Data About ApRecs Attendees in the United States. To facilitate ApRecs’ global operations, the Company may transfer and access such information from around the world, including from other countries in which the Company has operations. This Privacy Statement shall apply even if ApRecs transfers Data About ApRecs Customers or Data About ApRecs Attendees to other countries.

 

8. Communications preferences

ApRecs offers Visitors, Customers, and Attendees who provide contact information a means to choose how the Company uses the information provided. You may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of the Company’s marketing emails. Additionally, you may send a request to service@aprecs.us

 

9. Correcting and updating your information

Customers may update or change their registration information by editing their user or organization record. To update a user profile, please login to www.aprecs.com with your ApRecs username and password and click “My Account.” To update Billing Information or have your registration information deleted, please email service@aprecs.us or call 1-888-610-4230 to discontinue your account and to have information you maintained in the Services returned to you.  Requests to access, change, or delete your information will be handled within 30 days.

 

10. Customer Data

ApRecs Customers may electronically submit data or information to the Services for hosting and processing purposes (“Customer Data”). ApRecs will not review, share, distribute, or reference any such Customer Data except as provided in the ApRecs Master Subscription Agreement, or as Authorized By the Customer, or as may be required by law. In accordance with the ApRecs Master Subscription Agreement, ApRecs may access Customer Data only for the purpose of providing the Services or preventing or addressing service or technical problems or as may be required by law.

ApRecs Customer Authorized Sharing Relationships

ApRecs Customers may choose to authorize information to be shared or otherwise made available to a third-party (for example, a Packer, Shipper or Processor “PSP” or Field Services Organization “FSO”). When an ApRecs Customers makes an association in their Account they have asserted their desire and granted ApRecs rights to share information to the third-party identified in the ApRecs Customer Account Configuration.  ApRecs may make such information available without liability to third-parties that have been associated.  This act of associating information establishes a “Trust Relationship” between the parties.

The right to report information to third parties in the future may be revoked for future reporting by disassociating the party from The ApRecs Customer Account. However, historical data may still be made available if it relates to a time frame which access had been once provided.

Third-Party Supplied (aka “Sponsored”) Accounts Default Authorization

If an ApRecs Customer license is provided to an ApRecs Customer by a third-party (such as an Agrichemical Distributor, Agent, Packer, Shipper or Processor) then certain administrative functions and account access, reporting functions  and ApRecs Customer Data may be provided to that third-party.  If you do not wish to grant access you may establish a direct billing relationship with ApRecs and discretely managed Authorized Sharing Relationships.

 

11. Security

ApRecs uses robust security measures to protect Data About ApRecs Customers and Data About ApRecs Attendees. Because the Company uses the Services to maintain Data About ApRecs Customers and Data About ApRecs Attendees, this information, which is stored in the Services, is secured in the same manner as described in our Security Policy.

 

12. Mobile applications

Without limiting the generality of this Privacy Statement, in addition to information gathered through its Web sites or submitted to its Services, ApRecs may obtain information through applications (“Mobile Applications”) that Customers or their authorized individuals (“Users”) download to, and run on, their mobile devices (“Devices”). Mobile Applications provided by ApRecs may obtain information from, or access data stored on, Users’ Devices to provide services related to the relevant Mobile Application. For example, a Mobile Application may: access a camera on a User’s Device to enable the User to upload photographs to the Services; access the call history on a User’s Device to enable the User to upload that information to the Services; access calendar information on a User’s Device to enable the User to match agronomic events or reminders with contacts submitted by the User to the Services; access the geographic location of a User’s Device to enable the User to identify contacts submitted by the User the Services who are nearby; or access contact information on a User’s Device to enable the User to sync contact information between the information that is stored on the User’s Device and the information that is submitted to the Services. Information obtained to provide Mobile Application services may include information obtained in preparation for anticipated updates to those services. Mobile Applications may transmit information to and from Devices to provide the Mobile Application services.

Mobile Applications may provide ApRecs with information related to Users’ use of the Mobile Application services, information regarding Users’ computer systems, and information regarding Users’ interaction with Mobile Applications, which ApRecs may use to provide and improve the Mobile Application services. For example, all actions taken in a Mobile Application may be logged, along with associated information (such as the time of day when each action was taken). ApRecs may also share anonymous data about these actions with third party providers of analytics services. In addition, if a User downloads a ApRecs Mobile Application after clicking on a third-party mobile advertisement for the Mobile Application or for ApRecs, the third-party advertiser may provide ApRecs with certain information, such as the User’s Device identification information, which ApRecs may use to track the performance of its advertising campaigns.

Customers may configure ApRecs Mobile Application services, and the information accessed or obtained by the Mobile Application on a User’s Device may be affected by the Customer’s configuration. In addition, if a Customer purchases more than one Service from ApRecs and its affiliates, a Mobile Application may be designed to interoperate with those Services; for instance, to provide a User with access to information from any or all of those Services or to provide information from a User’s Device to any or all of those Services. Information accessed or obtained by the Mobile Application on a User’s Device may be accessible to the Customer and its organization, depending on the intended functionality of the Mobile Application.

Notices and contractual terms related to a particular Mobile Application may be found in the End User License Agreement or relevant terms of service for that application. The Company encourages you to review the End User License Agreement or relevant terms of service related to any Mobile Applications you download, install, use, or otherwise interact with to understand that Mobile Application’s information practices. The Mobile Application’s access to information through a User’s Device does not cause that information to be “Customer Data” under ApRecs’ Master Subscription Agreement with the Customer or under this Privacy Statement, except as follows: To the extent that a User uses a Mobile Application to submit electronic data and information to a Customer account on our Services pursuant to the Customer’s Master Subscription Agreement with ApRecs (or a similar agreement that governs the Customer’s subscription(s) to ApRecs’ Services), that information constitutes “Customer Data” as defined in such agreement, and the provisions of that agreement with respect to privacy and security of such data will apply.

 

13. Changes to this Privacy Statement

ApRecs reserves the right to change this Privacy Statement. ApRecs will provide notification of the material changes to this Privacy Statement through the Company’s Web sites at least thirty (30) business days prior to the change taking effect.

 

14. Contacting us

Questions regarding this Privacy Statement or the information practices of the Company’s Web sites should be directed to ApRecs Privacy Compliance Office at 1250 N Wenatchee Avenue, Wenatchee, WA 98801 or by calling 1-888-610-4230.