This is the title of an article in Food Safety News where Dan Flynn the author states;
So while food companies might benefit from traceability and government may eventually demand it, food chain traceability is in large part about building relationships with consumers and giving them what they really want – the ability to trust that they know what they are eating.
In the article Flynn goes on to say;
FDA has commissioned the Institute of Food Technologists (IFT) to do much of the traceability work called for in the FSMA.
IFT produced a 300-page document for comment in March, 2013 that suggests FDA needs a technology platform that would allow “efficient aggregation and analysis” of data submitted to FDA upon request.
Foods selected for the pilot project had been associated with outbreaks between 2005 and 2010. Key findings from IFT’s analysis of current product tracing practices indicate the following challenges associated with outbreak investigations:
- It can be tedious and difficult to sort through hundreds of pages of documents
- Confusion can arise when data definition is lacking
- Products often carry inconsistent item descriptions
- Wrong or incomplete information causes delays
- Companies operating under multiple names are difficult to identify as sources
These Five key findings are all to familiar to us in our industry discussions. They are issues that could have come from our product development meetings. These are solutions we provide. You may not feel that this is a fair comparison to the tree fruit industry, we have not had the outbreaks or problems that others have had. However, are we just waiting? Or, are we waiting for others to decide for us, what we will do?
Does the ability to develop consumer trust require traceability?